Fee & Profit Calculator

Calculate exact marketplace fees and final profit margins for every sale.

Break-Even Point Calculator

Find the exact price or number of sales needed to cover all your costs.

VAT/Tax Calculator

Estimate taxes and VAT obligations based on customer location.

ROAS Calculator

Measure the effectiveness and Return On Ad Spend of your marketing campaigns.

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Glossary FAQs

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WooPayments Ad Budget Planner.

Accurately estimate your WooPayments shop by Optimize and allocate your monthly marketing spend across different channels..

WooPayments Strategy Inputs

Daily Budget ($)

Average CPC ($)

Retail Price ($)

Production Cost ($)

Conversion Rate (2.5%) 2.5

0 30

Include WooPayments Fee

Listing Fee ($)

Transaction Fee (%)

Processing Rate (%)

Processing Fixed ($)

General Forecast

Daily Clicks

Daily Sales

$0.36

Fees per Sale-$1.75

Projected ROAS3.57x

Daily Ad Spend-$5.00

Projected Daily Profit

$6.88

Profitable Strategy

Frequently Asked Questions

What does the Ad Budget Planner help me achieve?

This tool forecasts the potential daily performance of your marketing spend. It estimates how many clicks and sales you might generate based on your budget, allowing you to see if your advertising strategy will result in a daily profit or loss.

How is Est. Daily Sales calculated?

We take your Daily Budget and divide it by your Average CPC (Cost Per Click) to find your total traffic. We then multiply those clicks by your Conversion Rate percentage to estimate the number of orders.

Does the planner account for marketplace fees?

Yes. Unlike basic calculators, this tool automatically subtracts the transaction, processing, and listing fees for your selected marketplace (e.g., Etsy or Shopify) from every projected sale to give you a realistic Daily Net Profit.

What is Avg. CPC and where do I find it?

CPC stands for Cost Per Click. This is the average amount you pay each time someone clicks your ad. You can find this data in your advertising dashboard (like Etsy Ads, Meta Ads, or Google Ads).

Why is my Projected Daily Profit negative?

A negative profit usually means your Cost Per Acquisition (the amount you spent in ads to get one sale) is higher than the profit you make on the product after COGS and marketplace fees. You may need to lower your CPC, improve your conversion rate, or increase your item price.

What is a Conversion Rate and what is a good benchmark?

This is the percentage of people who click your ad and actually make a purchase. While it varies by industry, a typical e-commerce conversion rate ranges between 1% and 3%.

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