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We take your total revenue (Item Price + Shipping Charged) and subtract the marketplace fees (Listing + Transaction + Processing), your material costs, and your actual shipping costs.

A Transaction Fee is what the marketplace (like Etsy or Gumroad) charges for using their platform. A Processing Fee is charged by the payment gateway (like Stripe, PayPal, or Etsy Payments) to securely handle the credit card transaction.

Yes. Most marketplaces calculate transaction and processing fees based on the total amount paid by the buyer, which includes the shipping fee you charged them.

It is the percentage of the total revenue that you keep as profit after all expenses. A 20-30% margin is often considered healthy for handmade or physical goods.

These are flat costs added to every transaction regardless of the item price. They are automatically included in the Payment Processing line based on your selected marketplace.

Platforms like Shopify typically have a monthly subscription cost but lower transaction fees, whereas Etsy has no monthly cost but charges per-listing fees and higher transaction percentages.

It is the specific number of units you must sell in a month to cover all your expenses. At this point, your profit is exactly $0, meaning you've successfully covered your overhead and production costs.

These are expenses that stay the same regardless of how many items you sell, such as marketplace subscription fees (e.g., Shopify monthly plans), software subscriptions, or studio rent.

This is the amount of money left from a single sale after subtracting all variable costs (materials, shipping, and marketplace fees). This remaining amount contributes toward paying off your fixed monthly costs.

Yes. The tool automatically calculates the transaction and processing fees for your selected marketplace (like Etsy or eBay) and includes them as variable costs that must be covered.

Since you cannot sell a fraction of a product, the calculator always rounds up to the next whole unit (using Math.ceil) to ensure your costs are fully covered.

You can lower it by either increasing your Item Price, reducing your Material Costs, or cutting down on your Monthly Fixed Costs.

This tool helps you estimate your final net profit by subtracting both marketplace fees and a specific tax percentage (like VAT, GST, or Sales Tax) from your gross sale price.

In this calculator, the tax amount is calculated based on the Gross Sale Price (the full amount the customer pays) before any marketplace fees are deducted.

The tool simultaneously calculates the marketplace's transaction fees, processing fees, and listing fees based on your selected platform configuration, showing you the total impact of both platform costs and taxes.

Net Profit is the amount remaining after the Gross Sale Price has been reduced by the total marketplace fees and the full calculated tax/VAT amount.

VAT and Sales Tax rates vary significantly depending on where your customer is located or where your business is registered (e.g., 20% for the UK, 7% for some US states). Adjusting this allows for localized accuracy.

The calculator uses the total Sale Price entered. If your local laws require you to charge tax on shipping, you should enter the total amount (Item + Shipping) into the Sale Price field for an accurate result.

ROAS stands for Return On Ad Spend. It measures how much gross revenue you generate for every dollar spent on advertising. For example, a ROAS of 5.00 means you earned $5 for every $1 spent on ads.

This is the most critical number in your marketing. It is the minimum ROAS you need to achieve just to cover your product costs and marketplace fees. If your current ROAS is lower than your Breakeven ROAS, you are losing money on every ad-driven sale.

Our tool calculates your product's profit margin before ads (Revenue minus Fees and COGS). The Breakeven ROAS is the inverse of that margin. If your margin is 25%, your Breakeven ROAS is 4.00 (1 / 0.25).

Advertising doesn't happen in a vacuum. Even if your ads perform well, high marketplace transaction and processing fees (like those on Etsy or eBay) eat into your margins, requiring you to hit a higher ROAS to remain profitable.

This is your actual take-home pay from your advertising efforts. It takes your total Ad Revenue and subtracts the cost of the ads, the cost of the goods sold (COGS), and all applicable marketplace fees.

The calculator will highlight your profit in red. This indicates that while your ads are generating sales, the cost of those ads plus your production and platform costs exceeds the revenue, resulting in a net loss.

This tool forecasts the potential daily performance of your marketing spend. It estimates how many clicks and sales you might generate based on your budget, allowing you to see if your advertising strategy will result in a daily profit or loss.

We take your Daily Budget and divide it by your Average CPC (Cost Per Click) to find your total traffic. We then multiply those clicks by your Conversion Rate percentage to estimate the number of orders.

Yes. Unlike basic calculators, this tool automatically subtracts the transaction, processing, and listing fees for your selected marketplace (e.g., Etsy or Shopify) from every projected sale to give you a realistic Daily Net Profit.

CPC stands for Cost Per Click. This is the average amount you pay each time someone clicks your ad. You can find this data in your advertising dashboard (like Etsy Ads, Meta Ads, or Google Ads).

A negative profit usually means your Cost Per Acquisition (the amount you spent in ads to get one sale) is higher than the profit you make on the product after COGS and marketplace fees. You may need to lower your CPC, improve your conversion rate, or increase your item price.

This is the percentage of people who click your ad and actually make a purchase. While it varies by industry, a typical e-commerce conversion rate ranges between 1% and 3%.

The tool performs a Deep Scan by taking your base keyword and querying the selected marketplace's search suggestion engine. It automatically tests combinations of your keyword with every letter of the alphabet to find what real customers are currently typing into the search bar.

A Deep Scan goes beyond basic results by simulating multiple searches in real-time. It iterates through search prefixes to uncover long-tail keywords that are often hidden but have high conversion potential.

These tags are generated directly from live marketplace data. Using keywords that the platform is already suggesting to buyers improves your internal SEO (Search Engine Optimization) and increases the visibility of your listings.

The number of results depends on the popularity of your Seed Keyword. For broad terms, the scanner can find dozens of unique suggestions, which are then filtered for uniqueness before being displayed.

This tool is specifically optimized for platforms that rely heavily on tag-based SEO, such as Etsy and eBay. The scanner adapts its logic based on the specific search behavior of the marketplace you have selected.