Fee & Profit Calculator
Calculate exact marketplace fees and final profit margins for every sale.
Break-Even Point Calculator
Find the exact price or number of sales needed to cover all your costs.
VAT/Tax Calculator
Estimate taxes and VAT obligations based on customer location.
ROAS Calculator
Measure the effectiveness and Return On Ad Spend of your marketing campaigns.
View All ToolsAccurately estimate your Shopify shop by Measure the effectiveness and Return On Ad Spend of your marketing campaigns..
Shopify Fee Settings
Current ROAS
5.00
Breakeven ROAS
1.74
Net Ad Profit
$93.86
ROAS is profitable based on Shopify costs.
ROAS stands for Return On Ad Spend. It measures how much gross revenue you generate for every dollar spent on advertising. For example, a ROAS of 5.00 means you earned $5 for every $1 spent on ads.
This is the most critical number in your marketing. It is the minimum ROAS you need to achieve just to cover your product costs and marketplace fees. If your current ROAS is lower than your Breakeven ROAS, you are losing money on every ad-driven sale.
Our tool calculates your product's profit margin before ads (Revenue minus Fees and COGS). The Breakeven ROAS is the inverse of that margin. If your margin is 25%, your Breakeven ROAS is 4.00 (1 / 0.25).
Advertising doesn't happen in a vacuum. Even if your ads perform well, high marketplace transaction and processing fees (like those on Etsy or eBay) eat into your margins, requiring you to hit a higher ROAS to remain profitable.
This is your actual take-home pay from your advertising efforts. It takes your total Ad Revenue and subtracts the cost of the ads, the cost of the goods sold (COGS), and all applicable marketplace fees.
The calculator will highlight your profit in red. This indicates that while your ads are generating sales, the cost of those ads plus your production and platform costs exceeds the revenue, resulting in a net loss.
